Mark Sumpter - When running your own business one of the most
obvious routes to economic success is having a decent and sufficient
client base. However, this is not something that will be happen by
itself and you will need to put in some work to obtain and maintain your
client base. A business without fresh clients is a dying business
Mark Sumpter - Here are five easy steps to getting more clients.
1. Network: It is who you know
Remember
that you can never know too many people. Often you will even find
clients in the most arbitrary places. Be social, attend events and
functions and keep talking about your business. Do not under-estimate
the power of word-of-mouth as a means for getting more clients.
2. Wear your brand with pride
Advertising
is an essential component of every small business, so make sure you
focus a lot of attention on it. Brand your vehicle, your stationary,
even your shirts! Advertising can create leads for your business and
this can aid in the expansion of your client base. Aside from this, it
turns your business into a familiar name.
3. Take advantage of technology
This
cannot be stressed enough. Make use of every resource available in
order to get your business out there. Utilize the internet - and this
does not mean using just your own website. Advertise in other spaces and
scout the internet for information resources which could lead you to
new clients.
4. Look after the clients you have
It is very
likely that the clients you already have in your client base know of
other people with similar needs, so look after them and they will spread
the good word. Stay updated as to how they are feeling about your
business-client relationship and sort out issues quickly. Human nature
dictates that we are likely to trust the opinion of others that we know,
so do not under-estimate the effects of a good review from a peer when
it comes to finding new clients.
5. Don't beat around the benefits
Mark Sumpter -
Yes, your prospective clients do want to know the facts surrounding your
business, but what they really want to know is how becoming your client
will benefit them. When courting prospective clients be both authentic
and articulate, explaining to them how your business works but at the
same time making the benefits crystal clear. Remember that your
potential client is looking out for his/her best interests.